It all started with one simple request, “Girl, you really need to do a Taylor Swift photoshoot.” I had heard that before and thought I would look into doing that next year. But then one day, May 10th to be precise, I was brainstorming our upcoming Summer month's series themes. I was playing with the idea of using different patterns for one of the months but was having difficulties with coming up with clever titles and filling in the Frenchie Fridays. At that exact moment, that same friend sent me a message, “Are you gonna do a Frenchie Eras Tour? (winky face emoji).” I replied, “I’ve been contemplating doing that yes. Haha.” Which was followed by a bunch of GIFs encouraging me to do so. Accepting I was getting nowhere with my current idea session, I set aside my notes and switched gears to Taylor Swift and what we could replicate as there are so many looks and moments to choose from. What was originally planned to be a month-long series, turned into two months and then snowballed into THREE. Thus The Eras Tourist (Bridget’s Version) was put into motion.
Research and Planning:
To start with I had to find any and all information I could online and in books/magazines about Taylor Swift and The Eras Tour. I took meticulous notes both in shorthand and some in great detail. The book Love Stories & Bejeweled Snakes: Era to Era: The Unofficial Taylor Swift Concert Handbook by Sheri L Neilson is not only a fun book it also helped when I felt stumped or was having a creativity block over how to portray a certain era.
To prepare for the next era, I would listen to that specific album on repeat just to truly immerse myself in that particular era. All Taylor’s Versions of course, except for Reputation. We are all still patiently waiting for TV’s Rep to drop.
The girls and I have watched The Eras Tour The Movie over a dozen times. It’s just a remarkable piece of work. And after watching it the first time, I came away more excited than ever for this project. Taylor Swift is a talented powerhouse who has made her art uniquely all hers. So many exhilarating moments and details were crafted to make The Eras Tour like no other. Before putting together our next Era set, I would revisit the same in the movie just to confirm my plans were mapped out correctly and in a somewhat uniform fashion as that of the concert.